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Public Relations Notes

Institution: College and university

Course: Public Relations

Content Category: Lecture Notes

Posted By: PeterBigBro

Document Type: DOC

Number of Pages: 157

Price: KES 400
 
    

Views: 1088     Downloads: 23

Summary

Our purpose in this volume is to introduce you to the concepts of strategic public relations. Our basic assumption is that you have some general knowledge of management and business terminology; we will help you to apply that to the discipline of public relations. Our text is based in current research and scholarly knowledge of the public relations discipline as well as years of experience in professional public relations practice.

Whether you are reading this book to learn a new field, simply to update your knowledge, or as part of an educational program or course, we value every moment that you spend with it. Therefore, we have eliminated much of the academic jargon found in other books and used a straightforward writing style. We tried to make the chapters short enough to be manageable, but packed with information, without an overreliance on complicated examples or charts and diagrams. We hope that our no-nonsense approach will speed your study.

We use a few original public relations case studies that we have written for you so that you can see the concepts we discuss illustrated and applied.


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