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Entrepreneurship and Business Plan Training Manual 2024

Institution: KMTC

Course: Diploma in Nutrition and Dietetics

Content Category: Manuals

Posted By: 35824167

Document Type: DOCX

Number of Pages: 41

Price: KES 200
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Summary

TABLE OF CONTENTS

Acknowledgement 2
Acronyms 3
TABLE OF CONTENTS 4
Module Introduction 6
Module Competences 7
Module Outcomes 7
Module Learning Strategies 7
Module Learning Logistics/Resources 7
Module Assessment 7
UNIT 1: INTRODUCTION TO BUSINESS PLANNING 8
Unit Objectives 8
1.1 Definition of Terms 8
1.2 Purpose of Business Plan 8
1.3 Features of Business Plan and Guidelines of Business Plan 10
UNIT 2: BUSINESS DESCRIPTION 12
Unit Objectives 12
2.1 Business Description 12
UNIT 3: MARKETING PLAN 19
Unit Objectives 19
3.1 Definition of Terms 19
3.2. Customers and Their Characteristics 19
3.3. Competitors Analysis Method 20
3.4. Methods of Promotion and Advertising 20
UNIT 4: ORGANIZATION AND MANAGEMENT PLAN 25
Unit Objectives 25
4.1 Definition of Terms 25
4.2. Management Team and Other Business Personnel 27
UNIT 5: OPERATIONAL AND PRODUCTION PLAN 32
Unit Objectives 32
5.1 Definition of Terms 32
(THE ONES MARKED IN RED DID NOT FIND ANY CONTENT MATERIAL.) 33
5.2 Production Facilities and Capacity Utilization 33
UNIT 6: FINANCIAL PLAN (DID NOT FIND ANY CONTENT MATERIAL.) 37
Unit Objectives 37
6.1 Definition of Terms 37
6.2 Pre-operations cost 37
UNIT 7: PRESENTATION 38
Unit Objectives 38
7.1 Definition of Terms 38
7.2 Writing a Business Plan 38
7.2.1 Presentation of a Final Business Plan 40
UNIT 8: EMERGING ISSUES AND TRENDS 41
Unit Objectives 41
8.1 Introduction 41
8.2 Emerging trends; challenges; coping with challenges 41
REFERENCES 42


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