Date Posted: 4/25/2012 4:09:40 PM
Posted By: SimonMburu Membership Level: Silver Total Points: 838
Social Media networks have become part of our lives nowadays and they have now taken over the business markets as well. Businesses, be it large scale, medium or small, have tremendously joined these social websites, creating pages, where customers can get information about products and services and at the same time submit queries on the same.The platform of marketing products and services has largely reaped some benefits from social media marketing especially here in Kenya where almost every business has a Facebook, tweeter or myspace page. To some, it might not seem like a big deal but the benefits of marketing in a social media are quite unbeatable beginning with:Instant market feedback:When products and services are uttered into the market for the first time, and consumers have opinions or complains about them, they are hereby able to air out their views via these social websites therefore returning market feedback to the manufacturer. This helps the manufacturer avoid big losses if the products were disliked on their initial release into the market, consumers opinions also help improve the quality of the services and products.Vast audience:When marketing is done on these websites, the number of people who might come across an advertisement when browsing is very large, therefore creating an environment with large audience where majority are potential customers. It is for this reason that many businesses have turned to social media marketing and they are reaping customers and harvesting profits daily 10 times more than those businesses depending solely on billboards and other forms of advertisement.Reduced marketing cost:Imagine the audience you have in social media currently was to be reached physically by salesmen and women and other forms of advertising? There is no doubt that the cost is very high, whereby most small businesses would not afford, but by the power of social media, you are able to reach such a large audience without spending too much. Whatever business is running in the market in this century, it should place the issue of social media marketing into consideration for it to have a brighter feature.
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